Blosm Brands Announces Acquisition by Logan Lockhart
Blosm Brands, a leading marketing agency specializing in paid media advertising for luxury brands in the e-commerce and direct-to-consumer (DTC) sectors, has announced that Logan Lockhart, previously a Partner at the company, has acquired full ownership and assumed the role of Owner and CEO.
Idea Pins are Making Waves on Pinterest
Idea Pins launches last year and we are seeing them gain traction across nearly every vertical (10x more views than traditional pins). We suggest repurposing your TikTok content as Idea Pins. Note, the paid version is rolling out soon—so this is a great time to test organically!
TikTok Introduces Instant Pages
Looking for a lightening fast mobile UX that loads up to 11x faster than standard web and yields up to 40% lower CPAs?! Similar to Facebook Instant Experiences (think: Collection ads), TikTok Instant Pages are an in-app UX that allows users to reach your landing page without ever leaving the app. This has the potential to significantly improve the platform’s conversion power, which historically has not been up to par with legacy ad platforms Meta and Google
Welcome to the Blosm Brief
We will be bringing you all the latest retail trends, platform insights, and key wins that we are seeing across the industry and amongst our clients—once a month, right to your inbox. Our hope in sharing this is to spark creativity, inspire thought-provoking conversation, and allow us to challenge each other in new ways that will ultimately strengthen your business and ours.